Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006507 | GrubHub | $49.74 | $14.92 | $34.82 | 2026-03-30 11:23:15 |
| TXN-01005676 | UberEats | $82.51 | $24.75 | $57.76 | 2026-03-30 11:22:17 |
| TXN-01005837 | UberEats | $46.01 | $13.80 | $32.21 | 2026-03-30 11:14:04 |
| TXN-01008583 | Square | $42.19 | $1.22 | $40.97 | 2026-03-30 11:13:32 |
| TXN-01002867 | DoorDash | $72.81 | $21.84 | $50.97 | 2026-03-30 11:11:46 |
| TXN-01005019 | UberEats | $37.07 | $11.12 | $25.95 | 2026-03-30 11:10:42 |
| TXN-01006376 | GrubHub | $36.49 | $10.95 | $25.54 | 2026-03-30 11:07:46 |
| TXN-01002860 | DoorDash | $55.32 | $16.60 | $38.72 | 2026-03-30 11:04:08 |
| TXN-01003142 | DoorDash | $49.89 | $14.97 | $34.92 | 2026-03-30 10:57:45 |
| TXN-01003610 | DoorDash | $32.58 | $9.77 | $22.81 | 2026-03-30 10:56:23 |
| TXN-01004130 | DoorDash | $34.68 | $10.40 | $24.28 | 2026-03-30 10:47:08 |
| TXN-01004097 | DoorDash | $64.90 | $19.47 | $45.43 | 2026-03-30 10:44:21 |
| TXN-01005998 | GrubHub | $33.07 | $9.92 | $23.15 | 2026-03-30 10:43:28 |
| TXN-01006293 | GrubHub | $39.45 | $11.84 | $27.61 | 2026-03-30 10:43:19 |
| TXN-01006634 | Toast | $72.21 | $1.88 | $70.33 | 2026-03-30 10:41:48 |
| TXN-01004590 | UberEats | $79.31 | $23.79 | $55.52 | 2026-03-30 10:38:39 |
| TXN-01007990 | Square | $36.80 | $1.07 | $35.73 | 2026-03-30 10:35:57 |
| TXN-01006429 | GrubHub | $45.24 | $13.57 | $31.67 | 2026-03-30 10:09:16 |
| TXN-01004421 | DoorDash | $84.42 | $25.33 | $59.09 | 2026-03-30 10:05:12 |
| TXN-01007022 | Toast | $67.98 | $1.77 | $66.21 | 2026-03-30 10:00:00 |
| TXN-01005785 | UberEats | $75.96 | $22.79 | $53.17 | 2026-03-30 09:39:24 |
| TXN-01008849 | Clover | $36.11 | $0.87 | $35.24 | 2026-03-30 09:28:19 |
| TXN-01002831 | DoorDash | $51.14 | $15.34 | $35.80 | 2026-03-30 09:15:22 |
| TXN-01002716 | DoorDash | $59.58 | $17.87 | $41.71 | 2026-03-30 09:13:33 |
| TXN-01007410 | Toast | $59.70 | $1.55 | $58.15 | 2026-03-30 09:09:09 |