Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004297 | DoorDash | $55.15 | $16.54 | $38.61 | 2026-03-09 21:55:49 |
| TXN-01002822 | DoorDash | $32.68 | $9.80 | $22.88 | 2026-03-09 21:30:40 |
| TXN-01003719 | DoorDash | $72.53 | $21.76 | $50.77 | 2026-03-09 20:49:25 |
| TXN-01002657 | DoorDash | $43.97 | $13.19 | $30.78 | 2026-03-09 20:36:17 |
| TXN-01003026 | DoorDash | $57.27 | $17.18 | $40.09 | 2026-03-09 20:33:42 |
| TXN-01003595 | DoorDash | $72.75 | $21.82 | $50.93 | 2026-03-09 20:03:46 |
| TXN-01004180 | DoorDash | $65.76 | $19.73 | $46.03 | 2026-03-09 19:53:10 |
| TXN-01004240 | DoorDash | $80.02 | $24.01 | $56.01 | 2026-03-09 19:51:02 |
| TXN-01004051 | DoorDash | $50.30 | $15.09 | $35.21 | 2026-03-09 19:49:01 |
| TXN-01004056 | DoorDash | $66.91 | $20.07 | $46.84 | 2026-03-09 19:47:38 |
| TXN-01003825 | DoorDash | $47.47 | $14.24 | $33.23 | 2026-03-09 19:37:07 |
| TXN-01002812 | DoorDash | $71.62 | $21.49 | $50.13 | 2026-03-09 19:35:24 |
| TXN-01002944 | DoorDash | $72.97 | $21.89 | $51.08 | 2026-03-09 19:16:26 |
| TXN-01003941 | DoorDash | $55.01 | $16.50 | $38.51 | 2026-03-09 19:03:19 |
| TXN-01004258 | DoorDash | $44.93 | $13.48 | $31.45 | 2026-03-09 18:56:01 |
| TXN-01003131 | DoorDash | $32.57 | $9.77 | $22.80 | 2026-03-09 18:26:55 |
| TXN-01003381 | DoorDash | $84.24 | $25.27 | $58.97 | 2026-03-09 18:22:37 |
| TXN-01003594 | DoorDash | $77.01 | $23.10 | $53.91 | 2026-03-09 18:20:36 |
| TXN-01004023 | DoorDash | $48.01 | $14.40 | $33.61 | 2026-03-09 18:14:39 |
| TXN-01002841 | DoorDash | $76.73 | $23.02 | $53.71 | 2026-03-09 18:09:24 |
| TXN-01004107 | DoorDash | $54.00 | $16.20 | $37.80 | 2026-03-09 18:05:58 |
| TXN-01003864 | DoorDash | $36.61 | $10.98 | $25.63 | 2026-03-09 17:52:59 |
| TXN-01002818 | DoorDash | $62.81 | $18.84 | $43.97 | 2026-03-09 17:23:17 |
| TXN-01003875 | DoorDash | $34.17 | $10.25 | $23.92 | 2026-03-09 17:07:09 |
| TXN-01002749 | DoorDash | $81.64 | $24.49 | $57.15 | 2026-03-09 17:07:02 |