Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005665 | UberEats | $77.88 | $23.36 | $54.52 | 2026-03-30 09:01:59 |
| TXN-01004052 | DoorDash | $73.76 | $22.13 | $51.63 | 2026-03-30 08:51:46 |
| TXN-01004161 | DoorDash | $54.06 | $16.22 | $37.84 | 2026-03-30 08:35:30 |
| TXN-01006451 | GrubHub | $71.85 | $21.55 | $50.30 | 2026-03-30 08:28:37 |
| TXN-01006457 | GrubHub | $68.01 | $20.40 | $47.61 | 2026-03-30 07:58:22 |
| TXN-01007222 | Toast | $44.81 | $1.17 | $43.64 | 2026-03-29 23:45:38 |
| TXN-01008140 | Square | $28.69 | $0.83 | $27.86 | 2026-03-29 23:30:00 |
| TXN-01007589 | Toast | $66.21 | $1.72 | $64.49 | 2026-03-29 21:58:45 |
| TXN-01003496 | DoorDash | $84.52 | $25.36 | $59.16 | 2026-03-29 21:58:28 |
| TXN-01008103 | Square | $63.92 | $1.85 | $62.07 | 2026-03-29 21:54:02 |
| TXN-01004747 | UberEats | $65.85 | $19.75 | $46.10 | 2026-03-29 21:44:49 |
| TXN-01008771 | Square | $59.15 | $1.72 | $57.43 | 2026-03-29 21:41:35 |
| TXN-01005869 | UberEats | $61.93 | $18.58 | $43.35 | 2026-03-29 21:40:44 |
| TXN-01006711 | Toast | $33.73 | $0.88 | $32.85 | 2026-03-29 21:38:08 |
| TXN-01007445 | Toast | $33.61 | $0.87 | $32.74 | 2026-03-29 21:18:28 |
| TXN-01008159 | Square | $65.16 | $1.89 | $63.27 | 2026-03-29 21:16:22 |
| TXN-01004588 | UberEats | $45.84 | $13.75 | $32.09 | 2026-03-29 21:16:16 |
| TXN-01008516 | Square | $62.98 | $1.83 | $61.15 | 2026-03-29 21:10:38 |
| TXN-01005373 | UberEats | $71.16 | $21.35 | $49.81 | 2026-03-29 21:09:55 |
| TXN-01002700 | DoorDash | $62.43 | $18.73 | $43.70 | 2026-03-29 20:51:37 |
| TXN-01005009 | UberEats | $69.31 | $20.79 | $48.52 | 2026-03-29 20:50:29 |
| TXN-01005890 | UberEats | $78.49 | $23.55 | $54.94 | 2026-03-29 20:49:08 |
| TXN-01003421 | DoorDash | $76.35 | $22.90 | $53.45 | 2026-03-29 20:47:32 |
| TXN-01003649 | DoorDash | $40.98 | $12.29 | $28.69 | 2026-03-29 20:46:35 |
| TXN-01009034 | Clover | $32.40 | $0.78 | $31.62 | 2026-03-29 20:40:52 |