Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004132 | DoorDash | $79.09 | $23.73 | $55.36 | 2026-03-09 16:13:23 |
| TXN-01004070 | DoorDash | $52.32 | $15.70 | $36.62 | 2026-03-09 16:02:40 |
| TXN-01003640 | DoorDash | $52.43 | $15.73 | $36.70 | 2026-03-09 15:53:29 |
| TXN-01003443 | DoorDash | $39.01 | $11.70 | $27.31 | 2026-03-09 15:06:07 |
| TXN-01004380 | DoorDash | $65.30 | $19.59 | $45.71 | 2026-03-09 14:46:21 |
| TXN-01003656 | DoorDash | $41.01 | $12.30 | $28.71 | 2026-03-09 13:58:55 |
| TXN-01003338 | DoorDash | $56.11 | $16.83 | $39.28 | 2026-03-09 13:44:40 |
| TXN-01004330 | DoorDash | $62.82 | $18.85 | $43.97 | 2026-03-09 13:39:05 |
| TXN-01004323 | DoorDash | $65.65 | $19.70 | $45.95 | 2026-03-09 13:00:56 |
| TXN-01003904 | DoorDash | $60.65 | $18.20 | $42.45 | 2026-03-09 12:52:28 |
| TXN-01002630 | DoorDash | $69.09 | $20.73 | $48.36 | 2026-03-09 12:50:02 |
| TXN-01002827 | DoorDash | $65.32 | $19.60 | $45.72 | 2026-03-09 12:41:02 |
| TXN-01003609 | DoorDash | $42.93 | $12.88 | $30.05 | 2026-03-09 12:37:31 |
| TXN-01003972 | DoorDash | $39.30 | $11.79 | $27.51 | 2026-03-09 12:15:47 |
| TXN-01003708 | DoorDash | $38.41 | $11.52 | $26.89 | 2026-03-09 12:09:19 |
| TXN-01002786 | DoorDash | $55.60 | $16.68 | $38.92 | 2026-03-09 12:05:37 |
| TXN-01002977 | DoorDash | $80.22 | $24.07 | $56.15 | 2026-03-09 11:51:28 |
| TXN-01004183 | DoorDash | $35.56 | $10.67 | $24.89 | 2026-03-09 11:48:24 |
| TXN-01002715 | DoorDash | $49.96 | $14.99 | $34.97 | 2026-03-09 11:37:43 |
| TXN-01003497 | DoorDash | $37.40 | $11.22 | $26.18 | 2026-03-09 11:24:30 |
| TXN-01004145 | DoorDash | $71.00 | $21.30 | $49.70 | 2026-03-09 11:23:28 |
| TXN-01003801 | DoorDash | $64.68 | $19.40 | $45.28 | 2026-03-09 10:24:08 |
| TXN-01004306 | DoorDash | $32.54 | $9.76 | $22.78 | 2026-03-09 09:51:19 |
| TXN-01003969 | DoorDash | $64.64 | $19.39 | $45.25 | 2026-03-08 22:25:37 |
| TXN-01002561 | DoorDash | $71.93 | $21.58 | $50.35 | 2026-03-08 21:50:14 |