Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003112 | DoorDash | $65.98 | $19.79 | $46.19 | 2026-03-29 20:40:48 |
| TXN-01003397 | DoorDash | $37.40 | $11.22 | $26.18 | 2026-03-29 20:38:23 |
| TXN-01004351 | DoorDash | $49.95 | $14.98 | $34.97 | 2026-03-29 20:29:48 |
| TXN-01005413 | UberEats | $33.16 | $9.95 | $23.21 | 2026-03-29 20:25:07 |
| TXN-01003117 | DoorDash | $67.37 | $20.21 | $47.16 | 2026-03-29 20:24:37 |
| TXN-01008452 | Square | $39.21 | $1.14 | $38.07 | 2026-03-29 20:24:29 |
| TXN-01008972 | Clover | $37.30 | $0.90 | $36.40 | 2026-03-29 20:22:43 |
| TXN-01006109 | GrubHub | $49.26 | $14.78 | $34.48 | 2026-03-29 20:22:08 |
| TXN-01009269 | Clover | $43.75 | $1.05 | $42.70 | 2026-03-29 20:18:51 |
| TXN-01006295 | GrubHub | $80.77 | $24.23 | $56.54 | 2026-03-29 20:10:59 |
| TXN-01005076 | UberEats | $48.07 | $14.42 | $33.65 | 2026-03-29 20:07:45 |
| TXN-01005996 | GrubHub | $67.09 | $20.13 | $46.96 | 2026-03-29 20:06:21 |
| TXN-01005734 | UberEats | $82.10 | $24.63 | $57.47 | 2026-03-29 20:00:30 |
| TXN-01003635 | DoorDash | $66.33 | $19.90 | $46.43 | 2026-03-29 19:56:59 |
| TXN-01008534 | Square | $40.24 | $1.17 | $39.07 | 2026-03-29 19:51:16 |
| TXN-01006558 | GrubHub | $77.92 | $23.38 | $54.54 | 2026-03-29 19:51:09 |
| TXN-01007158 | Toast | $61.89 | $1.61 | $60.28 | 2026-03-29 19:48:06 |
| TXN-01007831 | Toast | $51.68 | $1.34 | $50.34 | 2026-03-29 19:40:14 |
| TXN-01007234 | Toast | $42.90 | $1.12 | $41.78 | 2026-03-29 19:40:05 |
| TXN-01007563 | Toast | $71.29 | $1.85 | $69.44 | 2026-03-29 19:35:29 |
| TXN-01006636 | Toast | $73.06 | $1.90 | $71.16 | 2026-03-29 19:31:16 |
| TXN-01007518 | Toast | $33.00 | $0.86 | $32.14 | 2026-03-29 19:29:33 |
| TXN-01004028 | DoorDash | $60.77 | $18.23 | $42.54 | 2026-03-29 19:26:06 |
| TXN-01004524 | UberEats | $35.34 | $10.60 | $24.74 | 2026-03-29 19:23:15 |
| TXN-01007074 | Toast | $72.86 | $1.89 | $70.97 | 2026-03-29 19:21:38 |