Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007985 | Square | $64.44 | $1.87 | $62.57 | 2026-03-29 19:11:46 |
| TXN-01004230 | DoorDash | $39.90 | $11.97 | $27.93 | 2026-03-29 19:11:14 |
| TXN-01005752 | UberEats | $78.92 | $23.68 | $55.24 | 2026-03-29 19:04:29 |
| TXN-01007618 | Toast | $57.69 | $1.50 | $56.19 | 2026-03-29 19:03:49 |
| TXN-01006075 | GrubHub | $44.42 | $13.33 | $31.09 | 2026-03-29 19:03:02 |
| TXN-01003410 | DoorDash | $60.06 | $18.02 | $42.04 | 2026-03-29 18:58:33 |
| TXN-01008418 | Square | $56.50 | $1.64 | $54.86 | 2026-03-29 18:57:25 |
| TXN-01006738 | Toast | $65.01 | $1.69 | $63.32 | 2026-03-29 18:56:48 |
| TXN-01008197 | Square | $73.69 | $2.14 | $71.55 | 2026-03-29 18:55:13 |
| TXN-01005542 | UberEats | $53.99 | $16.20 | $37.79 | 2026-03-29 18:51:16 |
| TXN-01007839 | Square | $47.18 | $1.37 | $45.81 | 2026-03-29 18:48:47 |
| TXN-01003841 | DoorDash | $60.43 | $18.13 | $42.30 | 2026-03-29 18:45:37 |
| TXN-01003439 | DoorDash | $45.95 | $13.79 | $32.16 | 2026-03-29 18:44:25 |
| TXN-01007835 | Square | $60.42 | $1.75 | $58.67 | 2026-03-29 18:42:55 |
| TXN-01009065 | Clover | $71.70 | $1.72 | $69.98 | 2026-03-29 18:42:51 |
| TXN-01006741 | Toast | $56.27 | $1.46 | $54.81 | 2026-03-29 18:41:44 |
| TXN-01004461 | UberEats | $44.81 | $13.44 | $31.37 | 2026-03-29 18:39:36 |
| TXN-01007429 | Toast | $68.43 | $1.78 | $66.65 | 2026-03-29 18:38:28 |
| TXN-01004937 | UberEats | $83.32 | $25.00 | $58.32 | 2026-03-29 18:37:40 |
| TXN-01002782 | DoorDash | $52.54 | $15.76 | $36.78 | 2026-03-29 18:35:30 |
| TXN-01004649 | UberEats | $70.05 | $21.01 | $49.04 | 2026-03-29 18:31:18 |
| TXN-01007059 | Toast | $39.05 | $1.02 | $38.03 | 2026-03-29 18:31:00 |
| TXN-01008634 | Square | $53.91 | $1.56 | $52.35 | 2026-03-29 18:30:28 |
| TXN-01003051 | DoorDash | $47.38 | $14.21 | $33.17 | 2026-03-29 18:27:38 |
| TXN-01005977 | GrubHub | $46.69 | $14.01 | $32.68 | 2026-03-29 18:27:30 |