Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003720 | DoorDash | $33.68 | $10.10 | $23.58 | 2026-03-29 18:23:25 |
| TXN-01007118 | Toast | $35.66 | $0.93 | $34.73 | 2026-03-29 18:19:06 |
| TXN-01008619 | Square | $63.41 | $1.84 | $61.57 | 2026-03-29 18:15:45 |
| TXN-01006708 | Toast | $72.33 | $1.88 | $70.45 | 2026-03-29 18:10:42 |
| TXN-01004966 | UberEats | $68.43 | $20.53 | $47.90 | 2026-03-29 18:10:09 |
| TXN-01006804 | Toast | $37.43 | $0.97 | $36.46 | 2026-03-29 18:07:24 |
| TXN-01003452 | DoorDash | $42.62 | $12.79 | $29.83 | 2026-03-29 18:01:55 |
| TXN-01007650 | Toast | $44.60 | $1.16 | $43.44 | 2026-03-29 18:01:23 |
| TXN-01008201 | Square | $66.97 | $1.94 | $65.03 | 2026-03-29 18:01:08 |
| TXN-01006411 | GrubHub | $51.11 | $15.33 | $35.78 | 2026-03-29 17:58:06 |
| TXN-01006355 | GrubHub | $44.09 | $13.23 | $30.86 | 2026-03-29 17:57:45 |
| TXN-01008090 | Square | $44.54 | $1.29 | $43.25 | 2026-03-29 17:56:45 |
| TXN-01003380 | DoorDash | $73.27 | $21.98 | $51.29 | 2026-03-29 17:55:00 |
| TXN-01009158 | Clover | $58.83 | $1.41 | $57.42 | 2026-03-29 17:54:28 |
| TXN-01004098 | DoorDash | $34.21 | $10.26 | $23.95 | 2026-03-29 17:54:18 |
| TXN-01004638 | UberEats | $85.53 | $25.66 | $59.87 | 2026-03-29 17:50:39 |
| TXN-01006660 | Toast | $74.10 | $1.93 | $72.17 | 2026-03-29 17:43:00 |
| TXN-01002588 | DoorDash | $80.64 | $24.19 | $56.45 | 2026-03-29 17:38:54 |
| TXN-01006037 | GrubHub | $43.59 | $13.08 | $30.51 | 2026-03-29 17:37:49 |
| TXN-01009076 | Clover | $60.49 | $1.45 | $59.04 | 2026-03-29 17:37:22 |
| TXN-01008318 | Square | $55.88 | $1.62 | $54.26 | 2026-03-29 17:34:58 |
| TXN-01004060 | DoorDash | $40.13 | $12.04 | $28.09 | 2026-03-29 17:30:18 |
| TXN-01007441 | Toast | $59.39 | $1.54 | $57.85 | 2026-03-29 17:21:25 |
| TXN-01004452 | UberEats | $84.03 | $25.21 | $58.82 | 2026-03-29 17:18:37 |
| TXN-01004479 | UberEats | $77.65 | $23.30 | $54.35 | 2026-03-29 17:17:02 |