Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004220 | DoorDash | $74.24 | $22.27 | $51.97 | 2026-03-29 17:14:48 |
| TXN-01004689 | UberEats | $73.72 | $22.12 | $51.60 | 2026-03-29 17:14:43 |
| TXN-01008468 | Square | $54.19 | $1.57 | $52.62 | 2026-03-29 17:12:22 |
| TXN-01004486 | UberEats | $75.34 | $22.60 | $52.74 | 2026-03-29 17:11:18 |
| TXN-01003482 | DoorDash | $84.92 | $25.48 | $59.44 | 2026-03-29 17:09:41 |
| TXN-01004459 | UberEats | $66.01 | $19.80 | $46.21 | 2026-03-29 17:06:54 |
| TXN-01007503 | Toast | $66.11 | $1.72 | $64.39 | 2026-03-29 17:00:24 |
| TXN-01005226 | UberEats | $64.06 | $19.22 | $44.84 | 2026-03-29 16:57:18 |
| TXN-01007928 | Square | $48.33 | $1.40 | $46.93 | 2026-03-29 16:52:14 |
| TXN-01004518 | UberEats | $54.83 | $16.45 | $38.38 | 2026-03-29 16:51:58 |
| TXN-01004332 | DoorDash | $52.70 | $15.81 | $36.89 | 2026-03-29 16:46:06 |
| TXN-01007791 | Toast | $35.94 | $0.93 | $35.01 | 2026-03-29 16:44:47 |
| TXN-01003879 | DoorDash | $68.02 | $20.41 | $47.61 | 2026-03-29 16:37:19 |
| TXN-01002650 | DoorDash | $33.73 | $10.12 | $23.61 | 2026-03-29 16:22:16 |
| TXN-01007910 | Square | $70.73 | $2.05 | $68.68 | 2026-03-29 16:21:08 |
| TXN-01007666 | Toast | $28.21 | $0.73 | $27.48 | 2026-03-29 16:18:50 |
| TXN-01003060 | DoorDash | $40.97 | $12.29 | $28.68 | 2026-03-29 16:06:29 |
| TXN-01004605 | UberEats | $85.01 | $25.50 | $59.51 | 2026-03-29 16:01:25 |
| TXN-01009114 | Clover | $44.23 | $1.06 | $43.17 | 2026-03-29 16:00:37 |
| TXN-01004215 | DoorDash | $74.59 | $22.38 | $52.21 | 2026-03-29 15:58:11 |
| TXN-01008604 | Square | $76.50 | $2.22 | $74.28 | 2026-03-29 15:55:48 |
| TXN-01006532 | GrubHub | $50.90 | $15.27 | $35.63 | 2026-03-29 15:52:44 |
| TXN-01002903 | DoorDash | $79.10 | $23.73 | $55.37 | 2026-03-29 15:50:40 |
| TXN-01008026 | Square | $69.76 | $2.02 | $67.74 | 2026-03-29 15:41:32 |
| TXN-01008664 | Square | $32.39 | $0.94 | $31.45 | 2026-03-29 15:28:16 |