Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006756 | Toast | $62.40 | $1.62 | $60.78 | 2026-03-29 15:26:48 |
| TXN-01007127 | Toast | $54.85 | $1.43 | $53.42 | 2026-03-29 15:21:55 |
| TXN-01002666 | DoorDash | $83.78 | $25.13 | $58.65 | 2026-03-29 15:21:01 |
| TXN-01008609 | Square | $73.54 | $2.13 | $71.41 | 2026-03-29 15:20:49 |
| TXN-01006018 | GrubHub | $71.46 | $21.44 | $50.02 | 2026-03-29 15:17:21 |
| TXN-01004361 | DoorDash | $79.29 | $23.79 | $55.50 | 2026-03-29 15:11:15 |
| TXN-01003064 | DoorDash | $58.26 | $17.48 | $40.78 | 2026-03-29 14:49:03 |
| TXN-01007948 | Square | $41.23 | $1.20 | $40.03 | 2026-03-29 14:47:14 |
| TXN-01003472 | DoorDash | $50.31 | $15.09 | $35.22 | 2026-03-29 14:46:33 |
| TXN-01003674 | DoorDash | $82.85 | $24.85 | $58.00 | 2026-03-29 14:44:38 |
| TXN-01007864 | Square | $30.62 | $0.89 | $29.73 | 2026-03-29 14:44:12 |
| TXN-01006307 | GrubHub | $54.23 | $16.27 | $37.96 | 2026-03-29 14:42:11 |
| TXN-01005161 | UberEats | $53.12 | $15.94 | $37.18 | 2026-03-29 14:37:56 |
| TXN-01005870 | UberEats | $72.06 | $21.62 | $50.44 | 2026-03-29 14:34:00 |
| TXN-01008613 | Square | $31.43 | $0.91 | $30.52 | 2026-03-29 14:33:36 |
| TXN-01006412 | GrubHub | $81.51 | $24.45 | $57.06 | 2026-03-29 14:31:27 |
| TXN-01008073 | Square | $56.33 | $1.63 | $54.70 | 2026-03-29 14:27:01 |
| TXN-01006560 | GrubHub | $39.63 | $11.89 | $27.74 | 2026-03-29 14:23:09 |
| TXN-01002552 | DoorDash | $67.55 | $20.26 | $47.29 | 2026-03-29 14:18:44 |
| TXN-01002528 | DoorDash | $83.26 | $24.98 | $58.28 | 2026-03-29 14:16:40 |
| TXN-01006129 | GrubHub | $68.08 | $20.42 | $47.66 | 2026-03-29 14:06:32 |
| TXN-01005411 | UberEats | $61.62 | $18.49 | $43.13 | 2026-03-29 14:04:40 |
| TXN-01004755 | UberEats | $47.29 | $14.19 | $33.10 | 2026-03-29 13:59:58 |
| TXN-01006538 | GrubHub | $64.86 | $19.46 | $45.40 | 2026-03-29 13:54:15 |
| TXN-01003773 | DoorDash | $77.06 | $23.12 | $53.94 | 2026-03-29 13:50:25 |