Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004388 | DoorDash | $60.33 | $18.10 | $42.23 | 2026-04-06 13:00:36 |
| TXN-01007048 | Toast | $47.11 | $1.22 | $45.89 | 2026-04-06 12:53:37 |
| TXN-01004711 | UberEats | $65.48 | $19.64 | $45.84 | 2026-04-06 12:52:58 |
| TXN-01004111 | DoorDash | $32.65 | $9.79 | $22.86 | 2026-04-06 12:52:01 |
| TXN-01007242 | Toast | $56.91 | $1.48 | $55.43 | 2026-04-06 12:51:48 |
| TXN-01008490 | Square | $30.14 | $0.87 | $29.27 | 2026-04-06 12:49:01 |
| TXN-01004099 | DoorDash | $45.00 | $13.50 | $31.50 | 2026-04-06 12:48:52 |
| TXN-01008826 | Clover | $45.03 | $1.08 | $43.95 | 2026-04-06 12:43:03 |
| TXN-01006367 | GrubHub | $54.41 | $16.32 | $38.09 | 2026-04-06 12:42:35 |
| TXN-01006115 | GrubHub | $72.54 | $21.76 | $50.78 | 2026-04-06 12:41:50 |
| TXN-01006033 | GrubHub | $46.55 | $13.96 | $32.59 | 2026-04-06 12:41:26 |
| TXN-01007349 | Toast | $76.16 | $1.98 | $74.18 | 2026-04-06 12:35:51 |
| TXN-01005240 | UberEats | $46.45 | $13.94 | $32.51 | 2026-04-06 12:31:48 |
| TXN-01005408 | UberEats | $48.90 | $14.67 | $34.23 | 2026-04-06 12:29:01 |
| TXN-01004315 | DoorDash | $69.20 | $20.76 | $48.44 | 2026-04-06 12:28:57 |
| TXN-01009038 | Clover | $42.26 | $1.01 | $41.25 | 2026-04-06 12:24:16 |
| TXN-01002847 | DoorDash | $63.03 | $18.91 | $44.12 | 2026-04-06 12:15:51 |
| TXN-01004970 | UberEats | $63.43 | $19.03 | $44.40 | 2026-04-06 12:15:10 |
| TXN-01003237 | DoorDash | $78.86 | $23.66 | $55.20 | 2026-04-06 12:13:12 |
| TXN-01002597 | DoorDash | $82.92 | $24.88 | $58.04 | 2026-04-06 12:11:12 |
| TXN-01008077 | Square | $57.35 | $1.66 | $55.69 | 2026-04-06 12:08:44 |
| TXN-01007502 | Toast | $68.61 | $1.78 | $66.83 | 2026-04-06 12:07:38 |
| TXN-01008401 | Square | $30.25 | $0.88 | $29.37 | 2026-04-06 12:07:10 |
| TXN-01009059 | Clover | $35.76 | $0.86 | $34.90 | 2026-04-06 12:05:50 |
| TXN-01005569 | UberEats | $72.91 | $21.87 | $51.04 | 2026-04-06 12:05:25 |