Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 545 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$28,597.73
Filtered tolls
$686.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008790 | Clover | $40.21 | $0.97 | $39.24 | 2026-03-28 12:46:51 |
| TXN-01008843 | Clover | $62.28 | $1.49 | $60.79 | 2026-03-28 12:36:37 |
| TXN-01009252 | Clover | $51.74 | $1.24 | $50.50 | 2026-03-28 12:27:22 |
| TXN-01009233 | Clover | $56.61 | $1.36 | $55.25 | 2026-03-28 12:22:46 |
| TXN-01008894 | Clover | $61.72 | $1.48 | $60.24 | 2026-03-28 12:15:19 |
| TXN-01009290 | Clover | $68.17 | $1.64 | $66.53 | 2026-03-28 12:11:45 |
| TXN-01009260 | Clover | $30.94 | $0.74 | $30.20 | 2026-03-28 10:56:16 |
| TXN-01009289 | Clover | $76.20 | $1.83 | $74.37 | 2026-03-28 08:18:17 |
| TXN-01009103 | Clover | $37.00 | $0.89 | $36.11 | 2026-03-27 23:44:20 |
| TXN-01009068 | Clover | $36.07 | $0.87 | $35.20 | 2026-03-27 21:25:55 |
| TXN-01009124 | Clover | $74.45 | $1.79 | $72.66 | 2026-03-27 20:54:36 |
| TXN-01008949 | Clover | $68.04 | $1.63 | $66.41 | 2026-03-27 20:35:37 |
| TXN-01009266 | Clover | $58.15 | $1.40 | $56.75 | 2026-03-27 20:14:28 |
| TXN-01009198 | Clover | $58.37 | $1.40 | $56.97 | 2026-03-27 19:29:50 |
| TXN-01008925 | Clover | $32.38 | $0.78 | $31.60 | 2026-03-27 19:13:15 |
| TXN-01008837 | Clover | $53.89 | $1.29 | $52.60 | 2026-03-27 19:04:21 |
| TXN-01009241 | Clover | $75.22 | $1.81 | $73.41 | 2026-03-27 18:53:18 |
| TXN-01008937 | Clover | $42.08 | $1.01 | $41.07 | 2026-03-27 17:55:58 |
| TXN-01008998 | Clover | $51.20 | $1.23 | $49.97 | 2026-03-27 17:47:32 |
| TXN-01009057 | Clover | $61.70 | $1.48 | $60.22 | 2026-03-27 15:33:16 |
| TXN-01008981 | Clover | $66.45 | $1.59 | $64.86 | 2026-03-27 13:48:04 |
| TXN-01009229 | Clover | $61.98 | $1.49 | $60.49 | 2026-03-27 13:46:47 |
| TXN-01009133 | Clover | $53.20 | $1.28 | $51.92 | 2026-03-27 12:37:28 |
| TXN-01008808 | Clover | $51.70 | $1.24 | $50.46 | 2026-03-27 12:17:53 |
| TXN-01008801 | Clover | $37.32 | $0.90 | $36.42 | 2026-03-27 12:12:36 |