Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003855 | DoorDash | $53.93 | $16.18 | $37.75 | 2026-04-04 12:15:39 |
| TXN-01002678 | DoorDash | $84.65 | $25.39 | $59.26 | 2026-04-04 12:09:22 |
| TXN-01002669 | DoorDash | $32.25 | $9.67 | $22.58 | 2026-04-04 12:07:02 |
| TXN-01002886 | DoorDash | $70.06 | $21.02 | $49.04 | 2026-04-04 11:56:27 |
| TXN-01003960 | DoorDash | $62.70 | $18.81 | $43.89 | 2026-04-04 11:51:01 |
| TXN-01003109 | DoorDash | $47.71 | $14.31 | $33.40 | 2026-04-04 11:49:47 |
| TXN-01002547 | DoorDash | $59.11 | $17.73 | $41.38 | 2026-04-04 11:31:41 |
| TXN-01004040 | DoorDash | $69.73 | $20.92 | $48.81 | 2026-04-04 11:30:25 |
| TXN-01003947 | DoorDash | $64.52 | $19.36 | $45.16 | 2026-04-04 11:07:06 |
| TXN-01003522 | DoorDash | $73.95 | $22.18 | $51.77 | 2026-04-04 10:46:00 |
| TXN-01003951 | DoorDash | $61.21 | $18.36 | $42.85 | 2026-04-04 10:45:35 |
| TXN-01003788 | DoorDash | $35.78 | $10.73 | $25.05 | 2026-04-04 10:03:36 |
| TXN-01004239 | DoorDash | $74.19 | $22.26 | $51.93 | 2026-04-04 08:10:08 |
| TXN-01004131 | DoorDash | $55.06 | $16.52 | $38.54 | 2026-04-04 08:02:12 |
| TXN-01003366 | DoorDash | $49.44 | $14.83 | $34.61 | 2026-04-03 22:15:50 |
| TXN-01002799 | DoorDash | $81.09 | $24.33 | $56.76 | 2026-04-03 22:14:19 |
| TXN-01002713 | DoorDash | $35.13 | $10.54 | $24.59 | 2026-04-03 22:06:21 |
| TXN-01002765 | DoorDash | $33.41 | $10.02 | $23.39 | 2026-04-03 21:59:53 |
| TXN-01004185 | DoorDash | $65.00 | $19.50 | $45.50 | 2026-04-03 21:54:01 |
| TXN-01003008 | DoorDash | $72.23 | $21.67 | $50.56 | 2026-04-03 21:19:17 |
| TXN-01003080 | DoorDash | $45.28 | $13.58 | $31.70 | 2026-04-03 20:59:46 |
| TXN-01002809 | DoorDash | $50.22 | $15.07 | $35.15 | 2026-04-03 20:51:48 |
| TXN-01003721 | DoorDash | $56.31 | $16.89 | $39.42 | 2026-04-03 20:47:58 |
| TXN-01003833 | DoorDash | $54.58 | $16.37 | $38.21 | 2026-04-03 20:27:35 |
| TXN-01002660 | DoorDash | $43.99 | $13.20 | $30.79 | 2026-04-03 20:17:31 |