Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 681 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$40,370.98
Filtered tolls
$12,111.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006445 | GrubHub | $63.17 | $18.95 | $44.22 | 2026-03-30 13:07:01 |
| TXN-01006602 | GrubHub | $62.75 | $18.82 | $43.93 | 2026-03-30 12:41:25 |
| TXN-01006270 | GrubHub | $53.71 | $16.11 | $37.60 | 2026-03-30 12:38:17 |
| TXN-01006432 | GrubHub | $83.89 | $25.17 | $58.72 | 2026-03-30 12:31:42 |
| TXN-01006551 | GrubHub | $62.24 | $18.67 | $43.57 | 2026-03-30 12:16:54 |
| TXN-01006464 | GrubHub | $62.61 | $18.78 | $43.83 | 2026-03-30 12:04:45 |
| TXN-01006507 | GrubHub | $49.74 | $14.92 | $34.82 | 2026-03-30 11:23:15 |
| TXN-01006376 | GrubHub | $36.49 | $10.95 | $25.54 | 2026-03-30 11:07:46 |
| TXN-01005998 | GrubHub | $33.07 | $9.92 | $23.15 | 2026-03-30 10:43:28 |
| TXN-01006293 | GrubHub | $39.45 | $11.84 | $27.61 | 2026-03-30 10:43:19 |
| TXN-01006429 | GrubHub | $45.24 | $13.57 | $31.67 | 2026-03-30 10:09:16 |
| TXN-01006451 | GrubHub | $71.85 | $21.55 | $50.30 | 2026-03-30 08:28:37 |
| TXN-01006457 | GrubHub | $68.01 | $20.40 | $47.61 | 2026-03-30 07:58:22 |
| TXN-01006109 | GrubHub | $49.26 | $14.78 | $34.48 | 2026-03-29 20:22:08 |
| TXN-01006295 | GrubHub | $80.77 | $24.23 | $56.54 | 2026-03-29 20:10:59 |
| TXN-01005996 | GrubHub | $67.09 | $20.13 | $46.96 | 2026-03-29 20:06:21 |
| TXN-01006558 | GrubHub | $77.92 | $23.38 | $54.54 | 2026-03-29 19:51:09 |
| TXN-01006075 | GrubHub | $44.42 | $13.33 | $31.09 | 2026-03-29 19:03:02 |
| TXN-01005977 | GrubHub | $46.69 | $14.01 | $32.68 | 2026-03-29 18:27:30 |
| TXN-01006411 | GrubHub | $51.11 | $15.33 | $35.78 | 2026-03-29 17:58:06 |
| TXN-01006355 | GrubHub | $44.09 | $13.23 | $30.86 | 2026-03-29 17:57:45 |
| TXN-01006037 | GrubHub | $43.59 | $13.08 | $30.51 | 2026-03-29 17:37:49 |
| TXN-01006532 | GrubHub | $50.90 | $15.27 | $35.63 | 2026-03-29 15:52:44 |
| TXN-01006018 | GrubHub | $71.46 | $21.44 | $50.02 | 2026-03-29 15:17:21 |
| TXN-01006307 | GrubHub | $54.23 | $16.27 | $37.96 | 2026-03-29 14:42:11 |