Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 953 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$50,836.50
Filtered tolls
$1,474.20
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008529 | Square | $53.88 | $1.56 | $52.32 | 2026-04-01 13:13:27 |
| TXN-01008259 | Square | $30.21 | $0.88 | $29.33 | 2026-04-01 12:36:52 |
| TXN-01008744 | Square | $48.53 | $1.41 | $47.12 | 2026-04-01 11:59:53 |
| TXN-01008344 | Square | $30.83 | $0.89 | $29.94 | 2026-04-01 11:40:23 |
| TXN-01008467 | Square | $55.51 | $1.61 | $53.90 | 2026-04-01 10:59:48 |
| TXN-01008446 | Square | $58.92 | $1.71 | $57.21 | 2026-04-01 10:37:38 |
| TXN-01008028 | Square | $65.22 | $1.89 | $63.33 | 2026-04-01 09:49:56 |
| TXN-01008309 | Square | $72.50 | $2.10 | $70.40 | 2026-04-01 08:16:47 |
| TXN-01008606 | Square | $58.64 | $1.70 | $56.94 | 2026-04-01 07:51:47 |
| TXN-01008626 | Square | $48.21 | $1.40 | $46.81 | 2026-03-31 20:56:53 |
| TXN-01008405 | Square | $75.09 | $2.18 | $72.91 | 2026-03-31 20:33:13 |
| TXN-01008238 | Square | $72.11 | $2.09 | $70.02 | 2026-03-31 19:57:45 |
| TXN-01008569 | Square | $49.16 | $1.43 | $47.73 | 2026-03-31 19:39:21 |
| TXN-01008136 | Square | $46.03 | $1.33 | $44.70 | 2026-03-31 19:35:13 |
| TXN-01008464 | Square | $68.42 | $1.98 | $66.44 | 2026-03-31 19:26:00 |
| TXN-01007891 | Square | $40.12 | $1.16 | $38.96 | 2026-03-31 19:22:26 |
| TXN-01008060 | Square | $33.17 | $0.96 | $32.21 | 2026-03-31 19:16:51 |
| TXN-01008011 | Square | $76.21 | $2.21 | $74.00 | 2026-03-31 19:13:06 |
| TXN-01008589 | Square | $41.26 | $1.20 | $40.06 | 2026-03-31 19:06:27 |
| TXN-01008176 | Square | $69.23 | $2.01 | $67.22 | 2026-03-31 18:56:03 |
| TXN-01008781 | Square | $53.78 | $1.56 | $52.22 | 2026-03-31 18:30:23 |
| TXN-01008128 | Square | $40.06 | $1.16 | $38.90 | 2026-03-31 18:18:35 |
| TXN-01008207 | Square | $57.18 | $1.66 | $55.52 | 2026-03-31 17:56:46 |
| TXN-01008141 | Square | $69.60 | $2.02 | $67.58 | 2026-03-31 17:01:28 |
| TXN-01008487 | Square | $38.80 | $1.13 | $37.67 | 2026-03-31 16:59:25 |