Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1226 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$64,491.21
Filtered tolls
$1,676.71
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007035 | Toast | $28.64 | $0.74 | $27.90 | 2026-04-02 13:19:56 |
| TXN-01007033 | Toast | $47.97 | $1.25 | $46.72 | 2026-04-02 13:18:35 |
| TXN-01007754 | Toast | $74.85 | $1.95 | $72.90 | 2026-04-02 13:17:51 |
| TXN-01007481 | Toast | $54.09 | $1.41 | $52.68 | 2026-04-02 13:09:21 |
| TXN-01007543 | Toast | $57.78 | $1.50 | $56.28 | 2026-04-02 12:59:02 |
| TXN-01007811 | Toast | $53.77 | $1.40 | $52.37 | 2026-04-02 12:44:53 |
| TXN-01007720 | Toast | $69.19 | $1.80 | $67.39 | 2026-04-02 12:29:43 |
| TXN-01006870 | Toast | $68.42 | $1.78 | $66.64 | 2026-04-02 12:18:15 |
| TXN-01007231 | Toast | $50.77 | $1.32 | $49.45 | 2026-04-02 12:00:09 |
| TXN-01007490 | Toast | $63.48 | $1.65 | $61.83 | 2026-04-02 11:11:13 |
| TXN-01007183 | Toast | $63.38 | $1.65 | $61.73 | 2026-04-02 10:56:32 |
| TXN-01006839 | Toast | $39.48 | $1.03 | $38.45 | 2026-04-02 10:43:58 |
| TXN-01007817 | Toast | $69.92 | $1.82 | $68.10 | 2026-04-02 08:36:38 |
| TXN-01007375 | Toast | $49.06 | $1.28 | $47.78 | 2026-04-02 08:00:40 |
| TXN-01007258 | Toast | $44.67 | $1.16 | $43.51 | 2026-04-01 22:57:16 |
| TXN-01007488 | Toast | $59.45 | $1.55 | $57.90 | 2026-04-01 20:56:58 |
| TXN-01007200 | Toast | $32.99 | $0.86 | $32.13 | 2026-04-01 20:55:31 |
| TXN-01007146 | Toast | $73.50 | $1.91 | $71.59 | 2026-04-01 20:40:40 |
| TXN-01007724 | Toast | $47.28 | $1.23 | $46.05 | 2026-04-01 20:18:41 |
| TXN-01007520 | Toast | $68.36 | $1.78 | $66.58 | 2026-04-01 20:17:20 |
| TXN-01007228 | Toast | $64.43 | $1.68 | $62.75 | 2026-04-01 20:10:25 |
| TXN-01006874 | Toast | $36.15 | $0.94 | $35.21 | 2026-04-01 19:40:57 |
| TXN-01006825 | Toast | $28.43 | $0.74 | $27.69 | 2026-04-01 19:38:25 |
| TXN-01007396 | Toast | $38.60 | $1.00 | $37.60 | 2026-04-01 18:55:11 |
| TXN-01006908 | Toast | $59.46 | $1.55 | $57.91 | 2026-04-01 18:33:41 |