Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1498 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$87,949.64
Filtered tolls
$26,384.44
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005790 | UberEats | $69.72 | $20.92 | $48.80 | 2026-04-03 14:23:49 |
| TXN-01004700 | UberEats | $35.04 | $10.51 | $24.53 | 2026-04-03 14:17:45 |
| TXN-01005766 | UberEats | $73.49 | $22.05 | $51.44 | 2026-04-03 13:33:20 |
| TXN-01005689 | UberEats | $42.73 | $12.82 | $29.91 | 2026-04-03 13:16:28 |
| TXN-01005000 | UberEats | $48.39 | $14.52 | $33.87 | 2026-04-03 13:09:14 |
| TXN-01004692 | UberEats | $73.15 | $21.95 | $51.20 | 2026-04-03 12:55:58 |
| TXN-01004473 | UberEats | $77.36 | $23.21 | $54.15 | 2026-04-03 12:36:05 |
| TXN-01005812 | UberEats | $80.18 | $24.05 | $56.13 | 2026-04-03 12:20:12 |
| TXN-01005304 | UberEats | $56.29 | $16.89 | $39.40 | 2026-04-03 12:14:45 |
| TXN-01005660 | UberEats | $35.78 | $10.73 | $25.05 | 2026-04-03 12:02:01 |
| TXN-01004863 | UberEats | $79.12 | $23.74 | $55.38 | 2026-04-03 11:57:28 |
| TXN-01005585 | UberEats | $66.82 | $20.05 | $46.77 | 2026-04-03 11:55:10 |
| TXN-01004663 | UberEats | $41.40 | $12.42 | $28.98 | 2026-04-03 11:54:55 |
| TXN-01004582 | UberEats | $61.43 | $18.43 | $43.00 | 2026-04-03 11:39:57 |
| TXN-01005729 | UberEats | $39.60 | $11.88 | $27.72 | 2026-04-03 11:29:03 |
| TXN-01004609 | UberEats | $38.69 | $11.61 | $27.08 | 2026-04-03 11:11:14 |
| TXN-01005356 | UberEats | $63.37 | $19.01 | $44.36 | 2026-04-03 10:51:27 |
| TXN-01005567 | UberEats | $46.60 | $13.98 | $32.62 | 2026-04-03 10:27:34 |
| TXN-01005830 | UberEats | $61.42 | $18.43 | $42.99 | 2026-04-03 09:54:23 |
| TXN-01004795 | UberEats | $68.76 | $20.63 | $48.13 | 2026-04-03 09:45:50 |
| TXN-01005668 | UberEats | $54.60 | $16.38 | $38.22 | 2026-04-03 09:27:55 |
| TXN-01004979 | UberEats | $62.57 | $18.77 | $43.80 | 2026-04-03 08:57:47 |
| TXN-01005010 | UberEats | $51.77 | $15.53 | $36.24 | 2026-04-03 08:54:27 |
| TXN-01005589 | UberEats | $55.51 | $16.65 | $38.86 | 2026-04-03 07:47:31 |
| TXN-01005018 | UberEats | $75.59 | $22.68 | $52.91 | 2026-04-02 23:49:01 |