Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004232 | DoorDash | $68.58 | $20.57 | $48.01 | 2026-03-29 13:49:21 |
| TXN-01006673 | Toast | $37.16 | $0.97 | $36.19 | 2026-03-29 13:44:03 |
| TXN-01008462 | Square | $33.93 | $0.98 | $32.95 | 2026-03-29 13:43:39 |
| TXN-01003765 | DoorDash | $32.37 | $9.71 | $22.66 | 2026-03-29 13:37:55 |
| TXN-01007486 | Toast | $45.97 | $1.20 | $44.77 | 2026-03-29 13:36:47 |
| TXN-01002807 | DoorDash | $60.74 | $18.22 | $42.52 | 2026-03-29 13:34:48 |
| TXN-01003048 | DoorDash | $81.13 | $24.34 | $56.79 | 2026-03-29 13:29:45 |
| TXN-01002912 | DoorDash | $49.52 | $14.86 | $34.66 | 2026-03-29 13:25:51 |
| TXN-01003703 | DoorDash | $79.25 | $23.77 | $55.48 | 2026-03-29 13:25:32 |
| TXN-01003337 | DoorDash | $51.42 | $15.43 | $35.99 | 2026-03-29 13:15:17 |
| TXN-01009054 | Clover | $38.06 | $0.91 | $37.15 | 2026-03-29 13:03:13 |
| TXN-01004723 | UberEats | $72.03 | $21.61 | $50.42 | 2026-03-29 13:01:58 |
| TXN-01006454 | GrubHub | $78.76 | $23.63 | $55.13 | 2026-03-29 13:00:11 |
| TXN-01003258 | DoorDash | $75.58 | $22.67 | $52.91 | 2026-03-29 12:56:59 |
| TXN-01005743 | UberEats | $60.91 | $18.27 | $42.64 | 2026-03-29 12:56:05 |
| TXN-01008910 | Clover | $45.13 | $1.08 | $44.05 | 2026-03-29 12:55:51 |
| TXN-01007721 | Toast | $73.03 | $1.90 | $71.13 | 2026-03-29 12:51:19 |
| TXN-01008992 | Clover | $62.65 | $1.50 | $61.15 | 2026-03-29 12:50:48 |
| TXN-01006274 | GrubHub | $43.19 | $12.96 | $30.23 | 2026-03-29 12:50:06 |
| TXN-01003539 | DoorDash | $79.93 | $23.98 | $55.95 | 2026-03-29 12:48:10 |
| TXN-01003978 | DoorDash | $67.55 | $20.26 | $47.29 | 2026-03-29 12:42:12 |
| TXN-01005349 | UberEats | $33.41 | $10.02 | $23.39 | 2026-03-29 12:41:40 |
| TXN-01007562 | Toast | $70.89 | $1.84 | $69.05 | 2026-03-29 12:39:09 |
| TXN-01002969 | DoorDash | $61.20 | $18.36 | $42.84 | 2026-03-29 12:37:09 |
| TXN-01006966 | Toast | $69.91 | $1.82 | $68.09 | 2026-03-29 12:34:27 |