Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003402 | DoorDash | $37.98 | $11.39 | $26.59 | 2026-03-29 12:33:10 |
| TXN-01009318 | Clover | $60.96 | $1.46 | $59.50 | 2026-03-29 12:31:25 |
| TXN-01002557 | DoorDash | $75.39 | $22.62 | $52.77 | 2026-03-29 12:26:13 |
| TXN-01007632 | Toast | $31.22 | $0.81 | $30.41 | 2026-03-29 12:25:59 |
| TXN-01008603 | Square | $75.82 | $2.20 | $73.62 | 2026-03-29 12:23:50 |
| TXN-01008946 | Clover | $62.05 | $1.49 | $60.56 | 2026-03-29 12:22:27 |
| TXN-01007605 | Toast | $64.71 | $1.68 | $63.03 | 2026-03-29 12:21:08 |
| TXN-01008010 | Square | $35.70 | $1.04 | $34.66 | 2026-03-29 12:20:25 |
| TXN-01006835 | Toast | $34.05 | $0.89 | $33.16 | 2026-03-29 12:18:00 |
| TXN-01006931 | Toast | $58.66 | $1.53 | $57.13 | 2026-03-29 12:15:18 |
| TXN-01004105 | DoorDash | $37.10 | $11.13 | $25.97 | 2026-03-29 12:13:08 |
| TXN-01003528 | DoorDash | $55.41 | $16.62 | $38.79 | 2026-03-29 12:03:45 |
| TXN-01005355 | UberEats | $37.90 | $11.37 | $26.53 | 2026-03-29 11:59:34 |
| TXN-01006792 | Toast | $58.99 | $1.53 | $57.46 | 2026-03-29 11:57:00 |
| TXN-01005755 | UberEats | $67.75 | $20.32 | $47.43 | 2026-03-29 11:56:41 |
| TXN-01004739 | UberEats | $46.51 | $13.95 | $32.56 | 2026-03-29 11:56:13 |
| TXN-01003043 | DoorDash | $56.89 | $17.07 | $39.82 | 2026-03-29 11:56:11 |
| TXN-01006382 | GrubHub | $43.61 | $13.08 | $30.53 | 2026-03-29 11:50:21 |
| TXN-01008520 | Square | $76.27 | $2.21 | $74.06 | 2026-03-29 11:47:13 |
| TXN-01006264 | GrubHub | $36.48 | $10.94 | $25.54 | 2026-03-29 11:41:26 |
| TXN-01008917 | Clover | $75.79 | $1.82 | $73.97 | 2026-03-29 11:40:52 |
| TXN-01008180 | Square | $66.08 | $1.92 | $64.16 | 2026-03-29 11:40:34 |
| TXN-01006510 | GrubHub | $52.99 | $15.90 | $37.09 | 2026-03-29 11:29:57 |
| TXN-01008404 | Square | $50.52 | $1.47 | $49.05 | 2026-03-29 11:19:46 |
| TXN-01004312 | DoorDash | $71.77 | $21.53 | $50.24 | 2026-03-29 11:19:18 |