Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005672 | UberEats | $76.48 | $22.94 | $53.54 | 2026-03-29 11:14:43 |
| TXN-01006768 | Toast | $36.71 | $0.95 | $35.76 | 2026-03-29 11:11:18 |
| TXN-01003189 | DoorDash | $43.47 | $13.04 | $30.43 | 2026-03-29 11:10:12 |
| TXN-01008348 | Square | $39.50 | $1.15 | $38.35 | 2026-03-29 11:09:08 |
| TXN-01004377 | DoorDash | $57.21 | $17.16 | $40.05 | 2026-03-29 11:07:38 |
| TXN-01006781 | Toast | $65.14 | $1.69 | $63.45 | 2026-03-29 11:06:05 |
| TXN-01008287 | Square | $51.90 | $1.51 | $50.39 | 2026-03-29 10:59:30 |
| TXN-01003286 | DoorDash | $61.62 | $18.49 | $43.13 | 2026-03-29 10:54:21 |
| TXN-01006289 | GrubHub | $62.51 | $18.75 | $43.76 | 2026-03-29 10:53:59 |
| TXN-01007018 | Toast | $34.30 | $0.89 | $33.41 | 2026-03-29 10:51:31 |
| TXN-01006417 | GrubHub | $35.15 | $10.54 | $24.61 | 2026-03-29 10:46:39 |
| TXN-01004919 | UberEats | $62.73 | $18.82 | $43.91 | 2026-03-29 10:46:24 |
| TXN-01003511 | DoorDash | $67.40 | $20.22 | $47.18 | 2026-03-29 10:35:02 |
| TXN-01005211 | UberEats | $42.06 | $12.62 | $29.44 | 2026-03-29 10:11:07 |
| TXN-01004378 | DoorDash | $73.55 | $22.06 | $51.49 | 2026-03-29 10:07:24 |
| TXN-01003559 | DoorDash | $58.32 | $17.50 | $40.82 | 2026-03-29 10:06:04 |
| TXN-01004916 | UberEats | $82.41 | $24.72 | $57.69 | 2026-03-29 10:05:27 |
| TXN-01002756 | DoorDash | $65.92 | $19.78 | $46.14 | 2026-03-29 10:02:51 |
| TXN-01002656 | DoorDash | $55.44 | $16.63 | $38.81 | 2026-03-29 09:15:07 |
| TXN-01006024 | GrubHub | $39.32 | $11.80 | $27.52 | 2026-03-29 09:04:26 |
| TXN-01004923 | UberEats | $84.53 | $25.36 | $59.17 | 2026-03-29 08:39:55 |
| TXN-01005791 | UberEats | $82.67 | $24.80 | $57.87 | 2026-03-29 08:15:55 |
| TXN-01008615 | Square | $45.51 | $1.32 | $44.19 | 2026-03-29 08:05:02 |
| TXN-01008657 | Square | $47.27 | $1.37 | $45.90 | 2026-03-29 07:56:22 |
| TXN-01008980 | Clover | $34.99 | $0.84 | $34.15 | 2026-03-29 07:17:01 |