Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007253 | Toast | $75.09 | $1.95 | $73.14 | 2026-03-28 19:59:37 |
| TXN-01003251 | DoorDash | $36.73 | $11.02 | $25.71 | 2026-03-28 19:56:30 |
| TXN-01006959 | Toast | $47.99 | $1.25 | $46.74 | 2026-03-28 19:53:24 |
| TXN-01004501 | UberEats | $85.11 | $25.53 | $59.58 | 2026-03-28 19:52:55 |
| TXN-01003902 | DoorDash | $48.30 | $14.49 | $33.81 | 2026-03-28 19:52:14 |
| TXN-01005982 | GrubHub | $84.84 | $25.45 | $59.39 | 2026-03-28 19:51:25 |
| TXN-01008127 | Square | $55.33 | $1.60 | $53.73 | 2026-03-28 19:45:11 |
| TXN-01006420 | GrubHub | $33.49 | $10.05 | $23.44 | 2026-03-28 19:40:27 |
| TXN-01007148 | Toast | $65.08 | $1.69 | $63.39 | 2026-03-28 19:40:19 |
| TXN-01005712 | UberEats | $69.59 | $20.88 | $48.71 | 2026-03-28 19:35:24 |
| TXN-01006093 | GrubHub | $81.96 | $24.59 | $57.37 | 2026-03-28 19:33:41 |
| TXN-01004905 | UberEats | $76.86 | $23.06 | $53.80 | 2026-03-28 19:30:55 |
| TXN-01005821 | UberEats | $40.36 | $12.11 | $28.25 | 2026-03-28 19:30:08 |
| TXN-01002603 | DoorDash | $52.24 | $15.67 | $36.57 | 2026-03-28 19:28:10 |
| TXN-01002718 | DoorDash | $80.17 | $24.05 | $56.12 | 2026-03-28 19:19:40 |
| TXN-01003536 | DoorDash | $40.91 | $12.27 | $28.64 | 2026-03-28 19:18:38 |
| TXN-01007109 | Toast | $70.49 | $1.83 | $68.66 | 2026-03-28 19:13:35 |
| TXN-01006094 | GrubHub | $52.94 | $15.88 | $37.06 | 2026-03-28 19:06:32 |
| TXN-01005168 | UberEats | $54.41 | $16.32 | $38.09 | 2026-03-28 19:01:07 |
| TXN-01004934 | UberEats | $43.35 | $13.01 | $30.34 | 2026-03-28 18:57:58 |
| TXN-01006748 | Toast | $29.38 | $0.76 | $28.62 | 2026-03-28 18:53:38 |
| TXN-01006117 | GrubHub | $38.30 | $11.49 | $26.81 | 2026-03-28 18:52:59 |
| TXN-01004592 | UberEats | $66.60 | $19.98 | $46.62 | 2026-03-28 18:51:46 |
| TXN-01002890 | DoorDash | $47.00 | $14.10 | $32.90 | 2026-03-28 18:43:49 |
| TXN-01008109 | Square | $42.42 | $1.23 | $41.19 | 2026-03-28 18:40:54 |