Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008431 | Square | $46.61 | $1.35 | $45.26 | 2026-04-06 12:04:39 |
| TXN-01003834 | DoorDash | $62.65 | $18.79 | $43.86 | 2026-04-06 12:04:10 |
| TXN-01006128 | GrubHub | $56.48 | $16.94 | $39.54 | 2026-04-06 11:58:45 |
| TXN-01009251 | Clover | $40.08 | $0.96 | $39.12 | 2026-04-06 11:55:31 |
| TXN-01004656 | UberEats | $51.84 | $15.55 | $36.29 | 2026-04-06 11:52:35 |
| TXN-01006339 | GrubHub | $82.78 | $24.83 | $57.95 | 2026-04-06 11:49:41 |
| TXN-01007032 | Toast | $29.15 | $0.76 | $28.39 | 2026-04-06 11:40:33 |
| TXN-01004214 | DoorDash | $60.83 | $18.25 | $42.58 | 2026-04-06 11:29:47 |
| TXN-01009255 | Clover | $43.50 | $1.04 | $42.46 | 2026-04-06 11:29:06 |
| TXN-01005968 | GrubHub | $73.96 | $22.19 | $51.77 | 2026-04-06 11:28:29 |
| TXN-01005505 | UberEats | $32.75 | $9.82 | $22.93 | 2026-04-06 11:27:38 |
| TXN-01004075 | DoorDash | $75.19 | $22.56 | $52.63 | 2026-04-06 11:25:16 |
| TXN-01002625 | DoorDash | $66.56 | $19.97 | $46.59 | 2026-04-06 11:23:39 |
| TXN-01009036 | Clover | $69.12 | $1.66 | $67.46 | 2026-04-06 11:11:17 |
| TXN-01005737 | UberEats | $75.96 | $22.79 | $53.17 | 2026-04-06 11:07:35 |
| TXN-01004038 | DoorDash | $60.90 | $18.27 | $42.63 | 2026-04-06 10:37:07 |
| TXN-01003669 | DoorDash | $58.74 | $17.62 | $41.12 | 2026-04-06 10:19:15 |
| TXN-01003049 | DoorDash | $45.21 | $13.56 | $31.65 | 2026-04-06 10:08:20 |
| TXN-01007406 | Toast | $30.24 | $0.79 | $29.45 | 2026-04-06 10:03:08 |
| TXN-01004043 | DoorDash | $38.98 | $11.69 | $27.29 | 2026-04-06 09:54:38 |
| TXN-01004197 | DoorDash | $81.66 | $24.50 | $57.16 | 2026-04-06 09:10:36 |
| TXN-01008932 | Clover | $61.88 | $1.49 | $60.39 | 2026-04-06 09:04:32 |
| TXN-01003334 | DoorDash | $55.34 | $16.60 | $38.74 | 2026-04-06 08:36:11 |
| TXN-01005288 | UberEats | $74.77 | $22.43 | $52.34 | 2026-04-06 08:26:36 |
| TXN-01006661 | Toast | $40.08 | $1.04 | $39.04 | 2026-04-06 08:26:08 |