Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 545 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$28,597.73
Filtered tolls
$686.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009075 | Clover | $54.59 | $1.31 | $53.28 | 2026-03-27 11:30:49 |
| TXN-01009319 | Clover | $50.90 | $1.22 | $49.68 | 2026-03-27 08:28:32 |
| TXN-01008787 | Clover | $50.60 | $1.21 | $49.39 | 2026-03-26 22:51:08 |
| TXN-01009060 | Clover | $70.56 | $1.69 | $68.87 | 2026-03-26 20:36:26 |
| TXN-01009212 | Clover | $50.65 | $1.22 | $49.43 | 2026-03-26 20:12:41 |
| TXN-01009027 | Clover | $70.58 | $1.69 | $68.89 | 2026-03-26 19:42:19 |
| TXN-01009316 | Clover | $60.32 | $1.45 | $58.87 | 2026-03-26 19:12:38 |
| TXN-01009178 | Clover | $34.13 | $0.82 | $33.31 | 2026-03-26 19:00:29 |
| TXN-01008882 | Clover | $77.44 | $1.86 | $75.58 | 2026-03-26 18:37:11 |
| TXN-01009246 | Clover | $30.71 | $0.74 | $29.97 | 2026-03-26 17:56:36 |
| TXN-01008805 | Clover | $66.70 | $1.60 | $65.10 | 2026-03-26 17:17:17 |
| TXN-01008828 | Clover | $40.49 | $0.97 | $39.52 | 2026-03-26 16:04:03 |
| TXN-01009326 | Clover | $49.36 | $1.18 | $48.18 | 2026-03-26 15:11:24 |
| TXN-01009298 | Clover | $46.05 | $1.11 | $44.94 | 2026-03-26 14:50:26 |
| TXN-01009225 | Clover | $33.85 | $0.81 | $33.04 | 2026-03-26 14:27:30 |
| TXN-01009325 | Clover | $44.35 | $1.06 | $43.29 | 2026-03-26 12:50:40 |
| TXN-01008954 | Clover | $32.20 | $0.77 | $31.43 | 2026-03-26 12:29:41 |
| TXN-01008847 | Clover | $57.05 | $1.37 | $55.68 | 2026-03-26 11:54:10 |
| TXN-01008999 | Clover | $74.67 | $1.79 | $72.88 | 2026-03-26 11:25:53 |
| TXN-01009163 | Clover | $41.89 | $1.01 | $40.88 | 2026-03-26 10:55:42 |
| TXN-01009284 | Clover | $28.71 | $0.69 | $28.02 | 2026-03-26 09:03:42 |
| TXN-01008931 | Clover | $48.87 | $1.17 | $47.70 | 2026-03-25 21:45:05 |
| TXN-01009218 | Clover | $51.20 | $1.23 | $49.97 | 2026-03-25 20:20:43 |
| TXN-01008885 | Clover | $37.26 | $0.89 | $36.37 | 2026-03-25 18:51:35 |
| TXN-01009283 | Clover | $38.91 | $0.93 | $37.98 | 2026-03-25 18:13:02 |