Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003086 | DoorDash | $79.52 | $23.86 | $55.66 | 2026-04-03 20:07:50 |
| TXN-01003136 | DoorDash | $75.71 | $22.71 | $53.00 | 2026-04-03 19:49:02 |
| TXN-01003333 | DoorDash | $82.59 | $24.78 | $57.81 | 2026-04-03 19:47:49 |
| TXN-01003584 | DoorDash | $54.87 | $16.46 | $38.41 | 2026-04-03 19:19:16 |
| TXN-01004035 | DoorDash | $41.43 | $12.43 | $29.00 | 2026-04-03 19:17:20 |
| TXN-01004390 | DoorDash | $39.10 | $11.73 | $27.37 | 2026-04-03 19:12:44 |
| TXN-01003270 | DoorDash | $58.61 | $17.58 | $41.03 | 2026-04-03 19:12:08 |
| TXN-01002775 | DoorDash | $64.90 | $19.47 | $45.43 | 2026-04-03 19:02:22 |
| TXN-01003683 | DoorDash | $45.35 | $13.61 | $31.74 | 2026-04-03 18:59:06 |
| TXN-01002572 | DoorDash | $74.24 | $22.27 | $51.97 | 2026-04-03 18:58:16 |
| TXN-01003652 | DoorDash | $47.88 | $14.36 | $33.52 | 2026-04-03 18:56:31 |
| TXN-01004322 | DoorDash | $39.88 | $11.96 | $27.92 | 2026-04-03 18:40:19 |
| TXN-01003975 | DoorDash | $70.64 | $21.19 | $49.45 | 2026-04-03 18:26:06 |
| TXN-01003321 | DoorDash | $73.47 | $22.04 | $51.43 | 2026-04-03 18:17:57 |
| TXN-01003357 | DoorDash | $58.70 | $17.61 | $41.09 | 2026-04-03 18:14:15 |
| TXN-01004217 | DoorDash | $58.55 | $17.56 | $40.99 | 2026-04-03 17:52:11 |
| TXN-01003139 | DoorDash | $46.27 | $13.88 | $32.39 | 2026-04-03 17:50:07 |
| TXN-01002642 | DoorDash | $50.45 | $15.13 | $35.32 | 2026-04-03 17:33:32 |
| TXN-01003901 | DoorDash | $81.68 | $24.50 | $57.18 | 2026-04-03 17:28:16 |
| TXN-01002930 | DoorDash | $32.99 | $9.90 | $23.09 | 2026-04-03 16:58:09 |
| TXN-01004152 | DoorDash | $67.40 | $20.22 | $47.18 | 2026-04-03 16:38:48 |
| TXN-01004100 | DoorDash | $51.23 | $15.37 | $35.86 | 2026-04-03 16:37:20 |
| TXN-01003728 | DoorDash | $50.50 | $15.15 | $35.35 | 2026-04-03 16:20:58 |
| TXN-01002722 | DoorDash | $57.59 | $17.28 | $40.31 | 2026-04-03 15:25:03 |
| TXN-01003429 | DoorDash | $52.13 | $15.64 | $36.49 | 2026-04-03 14:09:09 |