Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 681 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$40,370.98
Filtered tolls
$12,111.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006412 | GrubHub | $81.51 | $24.45 | $57.06 | 2026-03-29 14:31:27 |
| TXN-01006560 | GrubHub | $39.63 | $11.89 | $27.74 | 2026-03-29 14:23:09 |
| TXN-01006129 | GrubHub | $68.08 | $20.42 | $47.66 | 2026-03-29 14:06:32 |
| TXN-01006538 | GrubHub | $64.86 | $19.46 | $45.40 | 2026-03-29 13:54:15 |
| TXN-01006454 | GrubHub | $78.76 | $23.63 | $55.13 | 2026-03-29 13:00:11 |
| TXN-01006274 | GrubHub | $43.19 | $12.96 | $30.23 | 2026-03-29 12:50:06 |
| TXN-01006382 | GrubHub | $43.61 | $13.08 | $30.53 | 2026-03-29 11:50:21 |
| TXN-01006264 | GrubHub | $36.48 | $10.94 | $25.54 | 2026-03-29 11:41:26 |
| TXN-01006510 | GrubHub | $52.99 | $15.90 | $37.09 | 2026-03-29 11:29:57 |
| TXN-01006289 | GrubHub | $62.51 | $18.75 | $43.76 | 2026-03-29 10:53:59 |
| TXN-01006417 | GrubHub | $35.15 | $10.54 | $24.61 | 2026-03-29 10:46:39 |
| TXN-01006024 | GrubHub | $39.32 | $11.80 | $27.52 | 2026-03-29 09:04:26 |
| TXN-01006223 | GrubHub | $68.11 | $20.43 | $47.68 | 2026-03-28 20:52:15 |
| TXN-01006262 | GrubHub | $75.43 | $22.63 | $52.80 | 2026-03-28 20:00:13 |
| TXN-01005982 | GrubHub | $84.84 | $25.45 | $59.39 | 2026-03-28 19:51:25 |
| TXN-01006420 | GrubHub | $33.49 | $10.05 | $23.44 | 2026-03-28 19:40:27 |
| TXN-01006093 | GrubHub | $81.96 | $24.59 | $57.37 | 2026-03-28 19:33:41 |
| TXN-01006094 | GrubHub | $52.94 | $15.88 | $37.06 | 2026-03-28 19:06:32 |
| TXN-01006117 | GrubHub | $38.30 | $11.49 | $26.81 | 2026-03-28 18:52:59 |
| TXN-01006407 | GrubHub | $83.78 | $25.13 | $58.65 | 2026-03-28 17:29:58 |
| TXN-01006045 | GrubHub | $49.45 | $14.84 | $34.61 | 2026-03-28 17:14:36 |
| TXN-01006547 | GrubHub | $58.62 | $17.59 | $41.03 | 2026-03-28 17:05:58 |
| TXN-01006419 | GrubHub | $53.15 | $15.94 | $37.21 | 2026-03-28 16:59:28 |
| TXN-01006005 | GrubHub | $56.33 | $16.90 | $39.43 | 2026-03-28 16:30:03 |
| TXN-01006171 | GrubHub | $80.10 | $24.03 | $56.07 | 2026-03-28 13:37:48 |