Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 953 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$50,836.50
Filtered tolls
$1,474.20
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008360 | Square | $62.07 | $1.80 | $60.27 | 2026-03-31 16:32:06 |
| TXN-01008299 | Square | $57.19 | $1.66 | $55.53 | 2026-03-31 15:31:37 |
| TXN-01008129 | Square | $61.73 | $1.79 | $59.94 | 2026-03-31 15:00:03 |
| TXN-01008274 | Square | $59.27 | $1.72 | $57.55 | 2026-03-31 13:56:22 |
| TXN-01008092 | Square | $42.25 | $1.23 | $41.02 | 2026-03-31 13:36:21 |
| TXN-01008475 | Square | $67.92 | $1.97 | $65.95 | 2026-03-31 13:28:41 |
| TXN-01008429 | Square | $62.46 | $1.81 | $60.65 | 2026-03-31 13:22:59 |
| TXN-01008685 | Square | $72.84 | $2.11 | $70.73 | 2026-03-31 13:14:02 |
| TXN-01008542 | Square | $30.70 | $0.89 | $29.81 | 2026-03-31 13:13:53 |
| TXN-01008738 | Square | $69.40 | $2.01 | $67.39 | 2026-03-31 13:12:59 |
| TXN-01008221 | Square | $36.50 | $1.06 | $35.44 | 2026-03-31 12:58:32 |
| TXN-01008392 | Square | $65.50 | $1.90 | $63.60 | 2026-03-31 12:40:19 |
| TXN-01008025 | Square | $46.87 | $1.36 | $45.51 | 2026-03-31 12:25:01 |
| TXN-01008046 | Square | $75.28 | $2.18 | $73.10 | 2026-03-31 12:20:55 |
| TXN-01008445 | Square | $42.15 | $1.22 | $40.93 | 2026-03-31 12:16:31 |
| TXN-01008351 | Square | $40.91 | $1.19 | $39.72 | 2026-03-31 12:06:50 |
| TXN-01008226 | Square | $76.81 | $2.23 | $74.58 | 2026-03-31 11:19:19 |
| TXN-01008346 | Square | $32.38 | $0.94 | $31.44 | 2026-03-31 11:17:23 |
| TXN-01008291 | Square | $48.73 | $1.41 | $47.32 | 2026-03-31 11:02:41 |
| TXN-01008135 | Square | $48.29 | $1.40 | $46.89 | 2026-03-31 08:34:27 |
| TXN-01008225 | Square | $47.82 | $1.39 | $46.43 | 2026-03-31 08:28:13 |
| TXN-01008043 | Square | $44.75 | $1.30 | $43.45 | 2026-03-31 07:36:31 |
| TXN-01008627 | Square | $68.22 | $1.98 | $66.24 | 2026-03-31 07:14:19 |
| TXN-01008014 | Square | $63.58 | $1.84 | $61.74 | 2026-03-30 23:58:30 |
| TXN-01008397 | Square | $30.68 | $0.89 | $29.79 | 2026-03-30 23:51:56 |