Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1226 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$64,491.21
Filtered tolls
$1,676.71
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007121 | Toast | $36.89 | $0.96 | $35.93 | 2026-04-01 18:15:33 |
| TXN-01007659 | Toast | $77.03 | $2.00 | $75.03 | 2026-04-01 17:54:35 |
| TXN-01007179 | Toast | $68.23 | $1.77 | $66.46 | 2026-04-01 17:53:23 |
| TXN-01007250 | Toast | $40.94 | $1.06 | $39.88 | 2026-04-01 17:48:53 |
| TXN-01007708 | Toast | $56.61 | $1.47 | $55.14 | 2026-04-01 17:36:56 |
| TXN-01007309 | Toast | $75.57 | $1.96 | $73.61 | 2026-04-01 17:08:34 |
| TXN-01007432 | Toast | $30.10 | $0.78 | $29.32 | 2026-04-01 17:06:02 |
| TXN-01006983 | Toast | $74.78 | $1.94 | $72.84 | 2026-04-01 16:40:10 |
| TXN-01007462 | Toast | $38.70 | $1.01 | $37.69 | 2026-04-01 15:30:30 |
| TXN-01007049 | Toast | $41.85 | $1.09 | $40.76 | 2026-04-01 14:56:05 |
| TXN-01007725 | Toast | $39.61 | $1.03 | $38.58 | 2026-04-01 14:22:36 |
| TXN-01006676 | Toast | $40.98 | $1.07 | $39.91 | 2026-04-01 14:02:51 |
| TXN-01006845 | Toast | $68.43 | $1.78 | $66.65 | 2026-04-01 13:44:38 |
| TXN-01007082 | Toast | $43.91 | $1.14 | $42.77 | 2026-04-01 13:41:27 |
| TXN-01007696 | Toast | $63.43 | $1.65 | $61.78 | 2026-04-01 13:26:09 |
| TXN-01007482 | Toast | $35.76 | $0.93 | $34.83 | 2026-04-01 13:25:03 |
| TXN-01006810 | Toast | $46.58 | $1.21 | $45.37 | 2026-04-01 13:14:21 |
| TXN-01006668 | Toast | $70.92 | $1.84 | $69.08 | 2026-04-01 13:05:51 |
| TXN-01007587 | Toast | $35.00 | $0.91 | $34.09 | 2026-04-01 12:54:19 |
| TXN-01007287 | Toast | $62.22 | $1.62 | $60.60 | 2026-04-01 12:50:09 |
| TXN-01006939 | Toast | $65.72 | $1.71 | $64.01 | 2026-04-01 12:49:13 |
| TXN-01007691 | Toast | $75.98 | $1.98 | $74.00 | 2026-04-01 12:46:23 |
| TXN-01007134 | Toast | $70.94 | $1.84 | $69.10 | 2026-04-01 12:16:15 |
| TXN-01007652 | Toast | $62.43 | $1.62 | $60.81 | 2026-04-01 12:08:08 |
| TXN-01006750 | Toast | $46.57 | $1.21 | $45.36 | 2026-04-01 11:49:37 |