Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1498 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$87,949.64
Filtered tolls
$26,384.44
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004834 | UberEats | $80.17 | $24.05 | $56.12 | 2026-04-02 23:46:49 |
| TXN-01005492 | UberEats | $63.56 | $19.07 | $44.49 | 2026-04-02 23:38:42 |
| TXN-01004581 | UberEats | $64.84 | $19.45 | $45.39 | 2026-04-02 22:20:46 |
| TXN-01004539 | UberEats | $62.82 | $18.85 | $43.97 | 2026-04-02 21:49:20 |
| TXN-01004889 | UberEats | $64.74 | $19.42 | $45.32 | 2026-04-02 21:48:32 |
| TXN-01004843 | UberEats | $39.84 | $11.95 | $27.89 | 2026-04-02 21:36:24 |
| TXN-01004698 | UberEats | $81.57 | $24.47 | $57.10 | 2026-04-02 20:54:19 |
| TXN-01004941 | UberEats | $66.51 | $19.95 | $46.56 | 2026-04-02 20:30:00 |
| TXN-01005343 | UberEats | $47.91 | $14.37 | $33.54 | 2026-04-02 20:08:11 |
| TXN-01004805 | UberEats | $62.62 | $18.79 | $43.83 | 2026-04-02 20:07:26 |
| TXN-01005263 | UberEats | $82.19 | $24.66 | $57.53 | 2026-04-02 19:31:13 |
| TXN-01005723 | UberEats | $68.45 | $20.54 | $47.91 | 2026-04-02 19:24:30 |
| TXN-01005001 | UberEats | $60.96 | $18.29 | $42.67 | 2026-04-02 19:03:10 |
| TXN-01005395 | UberEats | $66.29 | $19.89 | $46.40 | 2026-04-02 19:00:04 |
| TXN-01004613 | UberEats | $62.11 | $18.63 | $43.48 | 2026-04-02 18:45:24 |
| TXN-01005633 | UberEats | $45.83 | $13.75 | $32.08 | 2026-04-02 18:44:59 |
| TXN-01005055 | UberEats | $48.99 | $14.70 | $34.29 | 2026-04-02 18:31:16 |
| TXN-01005886 | UberEats | $85.49 | $25.65 | $59.84 | 2026-04-02 18:10:09 |
| TXN-01005445 | UberEats | $36.86 | $11.06 | $25.80 | 2026-04-02 17:53:16 |
| TXN-01005104 | UberEats | $54.60 | $16.38 | $38.22 | 2026-04-02 17:42:49 |
| TXN-01004445 | UberEats | $81.11 | $24.33 | $56.78 | 2026-04-02 17:31:40 |
| TXN-01004509 | UberEats | $46.86 | $14.06 | $32.80 | 2026-04-02 17:25:54 |
| TXN-01005735 | UberEats | $42.47 | $12.74 | $29.73 | 2026-04-02 17:11:49 |
| TXN-01005521 | UberEats | $73.07 | $21.92 | $51.15 | 2026-04-02 17:10:14 |
| TXN-01004481 | UberEats | $74.57 | $22.37 | $52.20 | 2026-04-02 17:07:22 |